This is about Colin Kaepernick, Chip Kelly and cognitive dissonance.
You’ve heard of cognitive dissonance. It means “mental stress or discomfort experienced by an individual who is confronted by new information that conflicts with existing beliefs.”
In the case of the 49ers, there are two big existing beliefs — “Chip Kelly is a good coach,” and “Colin Kaepernick is a bad quarterback who played terribly against the Bills.”
If you believe those things, take an aspirin before reading further, because what I’m going to write will cause serious cognitive dissonance. This is your warning.
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